The Love/Great Trap

Every growth-stage founder has a box of tasks they both love doing and do brilliantly.

These are the tasks that got you here. The ones you're proud of. The ones clients rave about. The ones no one else does quite the way you do.

Here's the problem: some of those tasks are also the ceiling of your company.

Not because they don't matter. Not because you aren't great at them. But because your involvement in them — right now, at this stage of growth — is the thing preventing the business from scaling past you.

You've delegated the things you don't like. You've handed off the things you're not great at. What's left in the box is the hardest category of all: the work you love that you're also great at. And that's exactly what makes it so hard to see.

Is the work you kept actually where your business needs your love and greatness right now?

This assessment will help you find out. You'll identify the tasks in your Love It / Great At It box, then check each one against a simple diagnostic. In about 15 minutes, you'll see which tasks are aligned with your current stage of growth — and which ones are your hidden ceiling.